The company uses an application with many functions, including internal communications and for work on documents. One of the application’s special functions is a gamification feature that allows company employees to award stars to any colleague or manager who demonstrates the core characteristics that the company is striving for: Care, Courage, Collaboration and Continuous Improvement. Awarded stars become points that the recipient can spend on rewards. The application’s star-giving feature is a good way to capture the organizational culture and identify areas for improvement and development. Most importantly, the feature increases employee engagement, which is a challenge that many businesses face.